While working in teams may not be a new concept, in recent years there has been a steady shift way from independent, heads-down work toward more collaborative, team-based activities (Brand, 2008). Even in businesses that have traditionally focused on the individual, the value of collaboration — whether for brainstorming or socializing — is finding growing support. But how best to support collaboration in a particular environment? The key is in understanding how the organization’s culture informs its specific collaboration needs.

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